About
About Broke Rich Auntie
Broke Rich Auntie is a modern lifestyle platform at the intersection of fashion, culture, and the soft life—created for those who appreciate the look and feel of luxury, even while navigating real-world budgets.
We believe that “rich” is not just about money—it’s about taste, intention, and how you choose to experience your everyday life.
About the Founder
Zakiya Samuel is a fashion stylist and creative director whose work spans both editorial and commercial spaces. With a background in broadcasting and fashion marketing, she approaches image-making through a narrative lens—where styling, composition, and detail come together to tell a cohesive story.
She has collaborated with brands including J.Crew, GQ Magazine, Robert Graham, Champion, and Target, contributing to projects that balance polish with accessibility. Her work is defined by a refined yet effortless sensibility—where structured pieces meet ease, and styling enhances rather than overwhelms.
Through Broke Rich Auntie, she distills that industry perspective into a more personal point of view—translating editorial-level taste into everyday life. The result is a space where style feels intentional, attainable, and distinctly her own.
Our Perspective
At its core, Broke Rich Auntie is about discernment.
Knowing what’s worth the splurge, what’s worth the save, and how to make it all feel cohesive.
Inspired by the polish of Vogue and the ease of Net-a-Porter, we approach style and living with a balance of aspiration and reality.
Because you don’t need unlimited resources to have exceptional taste—you just need perspective.
Our Philosophy
We’re not here for excess.
We’re here for intention.
Broke Rich Auntie is about:
- looking put together without overconsumption
- investing where it matters
- finding joy in the details
- and building a life that feels as good as it looks
It’s luxury, redefined—on your own terms.
What You’ll Find Here
We cover the details that elevate everyday life:
- Fashion — from curated outfit formulas to trend analysis through the Auntie lens
- Beauty — refined routines, product edits, and effortless polish
- Culture — what we’re watching, reading, and paying attention to
- Lifestyle — the rituals, spaces, and small luxuries that shape how life feels
Everything is filtered through one question:
Does this make life feel better, or just look better?
The Bottom Line
Broke Rich Auntie is for anyone who:
- appreciates good taste
- values quality over quantity
- and understands that luxury is as much about mindset as it is about money
Or simply put:
Looks rich. Feels real.
The amazing team
tesque in faucibus pharetra enim placerat feugiat interdum donec pharetra.
Zakiya Samuel
Founder & Editor-in-Chief
“I’m just a Brooklyn girl who grew up obsessing over BBC period pieces, the costumes, the drama, all of it, and honestly I never quite got over it.”
Diego Morata
Creative Director
Gravida ac tempor non euismod ultrices varius enim morbi nislin.
Anton Brownstein
Full Stack Developer
Gravida ac tempor non euismod ultrices varius enim morbi nislin.
Herbert McBride
CO Found & CFO
Gravida ac tempor non euismod ultrices varius enim morbi nislin.