About
ABOUT
“Style is the only thing you can’t buy. It’s not in a shopping bag, a label, or a price tag. It’s something reflected from our soul to the outside world—an emotion.”
— Alber Elbaz
“Not everything that is faced can be changed, but nothing can be changed until it is faced.”
—James Baldwin
My Story
Zakiya Samuel was born in Brooklyn, NY, to Trinidadian and Panamanian parents, with a love for style that started long before she even knew it. As a kid, she spent hours dressing up her Barbies, unknowingly foreshadowing her future career. Originally set on becoming a magazine editor, she fell in love with fashion after reading her first Vogue in college.
Graduating in 2011—right in the middle of an economic disaster—meant editorial jobs were scarce. Out of necessity, she pivoted into freelance styling, first as an assistant and eventually making a name for herself as a stylist in her own right. What started as a backup plan became her calling, shaping her signature approach to fashion—where luxury meets strategy, and style is never sacrificed, no matter the budget.
Auntie's Story
Broke Rich Auntie is a space for women who want it all—financial freedom, impeccable style, and a life well-lived. It’s about making smart money moves while still indulging in the little luxuries that bring joy.
Born from the idea that wealth is about mindset, not just money, Broke Rich Auntie proves you don’t need a trust fund to live fabulously. It’s for women who balance budgeting with bougie, invest wisely, and embrace a lifestyle that’s stylish, savvy, and always within reach.
